How Impossible Foods Turned A Plant-Based Burger Into A $4 Billion Brand Description video: An Impossible burger tastes like meat and bleeds like meat, but it’s actually made out of plants. The burger wasn’t created for vegans or vegetarians. Impossible […]
How Impossible Foods Turned A Plant-Based Burger Into A $4 Billion Brand
An Impossible burger tastes like meat and bleeds like meat, but it’s actually made out of plants. The burger wasn’t created for vegans or vegetarians. Impossible Foods, valued at about $4 billion, is trying to win over all the meat-lovers of the world, to replace the estimated $1.4 trillion global animal meat industry due to its contributions to climate change. Here’s how the company turned a plant-based burger into a foodie sensation and the challenges it faces trying to win over the most loyal of meat-eaters.\n\n» Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf\n\nAbout CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.\n\nConnect with CNBC Make It. Online\nGet the latest updates: https://www.cnbc.com/make-it\nFind CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt \nFind CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt \nFind CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt\n\n#CNBC\n#CNBCMakeIt
Impossible Foods Accelerates New Food Releases
Artificial meat producers plan to almost double the number of developers
Impossible Foods CEO Pat Brown said Tuesday the company is accelerating the development of new meat alternatives.
«Not only is the pace of new product development accelerating, we are getting better and better. The entire innovation cycle accelerates», – Brown said on Tuesday on CNBC.
On Monday the company presented two new products at the Consumer Electronics Show – Impossible Pork and Sausage Impossible Sausage – First since the Impossible Burger was released three and a half years ago.
From January, select Burger King restaurants will include non-meat sausage in Croissan’wic, But Impossible Foods Has Not Yet Specified A Timeline To Market Its Meat-Free Artificial Pork.
Part of accelerating the Impossible innovation cycle includes nearly doubling the size of its research and development team over the next 12 months, Brown said..
And the focus of these scientists will be on more than just imitating red meats like pork and beef..
«We worked to create an imitation of almost any animal product, be it a mammal, fish or shrimp, ”Brown said. – We are still working on this and you can be sure that in the next few years we will release products that will fit some of these categories.».
Impossible Foods rival Beyond Meat, which sells its own non-meat sausage product, rose nearly 7% in Tuesday morning trading. Beyond Meat Shares Up More Than 200% After Going To Market In May.
Impossible Foods did not share its plans to go to the open market. However, Brown said on Tuesday: «I think it is likely that we will announce this at some point.».