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Pandemic Helps Barbie Doll Break 5-Year Sales Record

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Headline News | @Barbie Description video: Your favorite Barbie career dolls are making headlines! Press play to join Barbie news anchor doll as she broadcasts breaking news all over town. First, head to the soccer field as she announces World […]

Headline News | @Barbie

Description video:
Your favorite Barbie career dolls are making headlines! Press play to join Barbie news anchor doll as she broadcasts breaking news all over town. First, head to the soccer field as she announces World Cup training–and an unfortunate injury. Luckily, Barbie doctor doll is on the scene. Next, head to the countryside to meet Barbie farmer doll and her sweet baby chicks — they’re so cute! Our news team’s last stop of the day is at the Malibu Food Festival where Barbie chef doll is cooking up delicious pizzas — and it’s a good thing, because news anchor doll needs a break! Check out this fun Barbie video to get the scoop. Which Barbie career doll is your favorite? \n\n#Barbie #KeepPlaying #DollPlay\n\nWatch more Barbie videos: http://bit.ly/BarbieMostRecent\n\nWatch ALL the Barbie series!\n💕 Ask Barbie: http://bit.ly/AskBarbie\n💕 Dreamhouse Adventures: http://bit.ly/barbiedreamhouseadventures\n💕 Magical DreamCamper: https://bit.ly/BarbieMagicalDreamCamper\n💕 Princess Adventure: https://bit.ly/BarbiePrincessAdventure\n💕 Barbie Vlogs: http://bit.ly/barbievlog\n💕 #Dreamhouse: http://bit.ly/Barbie_Dreamhouse\n💕 5-Minute Crafts Collaboration: http://bit.ly/Barbie5MC\n\nAbout Barbie:\nFor over 62 years, Barbie has led girls on a path to self-discovery and helped them to imagine the possibilities. After over 180 inspirational careers, Barbie—along with her friends and family—continues to inspire and encourage the next generation of girls that they can be anything.\n\nBarbie Bahasa: https://www.youtube.com/c/BarbieBahasa\nBarbie Deutsch: https://www.youtube.com/c/BarbieDeutschland\nBarbie en Español: https://www.youtube.com/c/BarbieenCastellano\nBarbie Français: https://www.youtube.com/c/BarbieFrance\nBarbie Italiano: https://www.youtube.com/c/BarbieItalia\nBarbie Latinoamérica: https://www.youtube.com/c/BarbieLatinoamérica\nBarbie Po Polsku: https://www.youtube.com/c/barbiepolskie\nBarbie Português: https://www.youtube.com/c/BarbieBrasil\nBarbie Türkiye: https://www.youtube.com/c/BarbieTürkiye\nBarbie Ελληνικά: https://www.youtube.com/c/BarbieGreece\nBarbie Россия: https://www.youtube.com/c/BarbieRussia\nBarbie 中文: https://www.youtube.com/c/Barbie中文\n\nHeadline News | @Barbie\nhttps://www.youtube.com/user/barbie

Pandemic Helps Barbie Doll Break 5-Year Sales Record

Barbie’s sales reached $ 1.35 billion last year, the best since 2014. Parents stocked up on toys to help their children survive the pandemic.

Global sales of Barbie dolls worldwide grow 16%, helping Mattel achieve the largest sales since 2017.

The pandemic has benefited the toy industry, which has benefited from the constraints faced by other entertainment formats.

Supply chains were overwhelmed by skyrocketing demand earlier this year.

General director Inon Craise stated that the company, which also owns brands like Hot Wheels, was ultimately able to satisfy «extraordinary» growing demand for their products.

«Yes, the industry as a whole has benefited from the increased demand for Covid, but we are well ahead of the industry», – he said.

Hasbro’s main rival, which owns Nerf and board games such as Monopoly, reported this week that its full-year 2020 sales fell 8% to about $ 5.4 billion, despite growing 4% in the last quarter..

Mattel’s sales grew 2% last year to over $ 4.5 billion, and are up 10% in the last three months of the year, including the critical Christmas season..

Profit in 2020 was $ 126.6 million, compared with a loss of more than $ 200 million last year.

Pandemic Helps Barbie Doll Break 5-Year Sales Record

Mattel on Tuesday also announced a new savings program that it says will help save $ 250 million by 2023.

In contrast to previous efforts, which focused on reducing the company’s manufacturing floor, Craise said the measures would be broader, including plans to standardize global marketing and modernize American Girl’s retail operations..

He declined to comment on specific job cuts.

«It’s less about people and wages than about systems and processes», – he said.