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YouTube will release its analogue TikTok

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YouTube will release its analogue TikTok

YouTube intends to release its own analogue of TikTok. On Monday, video hosting, owned by Google, announced the service for recording short videos Shorts.

YouTube will release its analogue TikTok

An early beta version of the product will launch in the next few days in India. IN YouTube said that soon the service will appear in other countries, as well as acquire new features.

The company noted that the new service is designed to shoot and post short videos (up to 15 seconds). Users will be able to combine multiple clips, add music, subtitles and use other features currently available on TikTok.

The decision to launch Shorts in India is primarily strategic. In June India banned TikTok and several other popular Chinese apps, stating what they are «a threat to the sovereignty and integrity of the country». As a result, Indian users iso trying to find alternative platforms.

In their address, the representatives of the video hosting noted that they want to enable the new generation of their audience to become part of the huge YouTube community.

«During the beta tests, we noticed a huge interest in the new service. This is a very positive signal and we intend to continue to introduce new formats and expand the capabilities of our platforms.», – said the CEO of YouTube Susan Wojcicki.

YouTube isn’t the first to launch a short video service after TikTok blew up the mobile app market. Last month Instagram announced Reels, a product that is almost an exact copy of the Chinese app. Reels will be available in over 50 countries worldwide.

The news from YouTube came after information that TikTok and Oracle become business partners in the United States. Deal to reassure Trump administration on Chinese app national security threat, a source familiar with the situation told CNN Business.